Best Buy – Interactive Video Kiosks

Challenge

Create a user-friendly video kiosk for placement in select Best Buy stores, promoting advanced wireless networking products that can often confuse average consumers. A series of three short videos must inform but also engage three levels of wireless technology shoppers, from beginners to extreme users. 

Result

A uniquely-produced, hybrid illustrated/live action video series of three vignettes, packaged in a welcoming, interactive kiosk. The highly-targeted kiosk placement and tailored messaging boosted customer interaction with Best Buy sales personnel about key products highlighted in the videos.