Whatever the channel, a good brand story engages, informs, and spurs an audience to action. Below, samples of EMFATIK and/or Justin Bookey content. (The content strategy/creation in these campaigns was led by Justin Bookey, independently or as part of an integrated agency team.)
A global campaign to engage health tech/sci-fi communities around a competition to create Star Trek-like intelligent health devices.
A total overhaul of Public Storage's CRM system, outlining how the company speaks to its customers at every point in the relationship.
Launched four thriving social media-based communities for pet people.
A contest asking "Why Do You Explore?", to promote XPRIZE’s newly-minted Exploration Prize Group sponsorship by Shell.
Transforming the way the bank's commercial customers bank – and learn – online.
Create messaging and tone for TFS’s first ever web video spokespeople, explaining consumer-friendly financing options.
Easily-digested, shareable videos that connect to a huge vault of long-form content by auto-playing in social media feeds.
Refresh all web content about Disney Youth Group programs, from musical experiences to graduation night festivities.
A zany – and illuminating – example of how NOT to run a productive meeting, when trying to implement agile project management.
A light-hearted video series that pokes fun at horrifying project management practices – and offers Platinum Edge's leading training services as relief.
A series of videos explaining next generation wireless router technology to consumers, placed in welcoming video kiosks.
An Emmy-nominated, PBS-broadcast "duckumentary" about the giant, phallic geoduck ("gooey duck") clam that enjoys an almost cult-like following in Washington State.
An Emmy-nominated, PBS-broadcast "frogumentary" based on a true fable: Mark Twain's "Celebrated Jumping Frog of Calaveras County."
