Union Bank – Online Banking Demos

Challenge

Revamp Union Bank's lineup of tired, overly-complex online product tutorials for commercial banking clients. Spur enrollment in bank services by both new and existing customers as they explore the bank's product and service innovations. 

Result

An engaging storytelling of Union Bank's commercial banking services, offering a fluid approach to enticing enrollment. The motion narrative provided a compelling blueprint for a wholesale re-imagining of Union Bank’s legacy content.